Faster. Flexible. Versatile. Digital print is where Absolute began.
We recognised the need for short run, high quality, cost effective print which could be produced quickly to meet the demands of our customers.
Our mission statement was to bring the highest quality digital print to a market where mediocre was the norm.
Fifteen years and two PrintWeek awards later we’ve gained invaluable experience that leaves us knowing how to get the very best from this flexible format that other commercial printers still perceive as the poor relation to litho.
Absolute afford each digital project the same attention to detail and approach to colour management and print quality, no matter how large or small the quantity. Absolute’s customers expect the right result – not just on the first job, but with consistency and the same high quality every time.
Customers are now very much aware of both the speed benefits and instancy that can be realised from digital print, but we have always believed these efficiencies should never lead to compromise on quality.
If it sounds like we take it very seriously, then that’s because we do – these are the very ethics we founded our business on.
Our background may have been in traditional litho print – very high volumes that satisfied markets for huge mailings and blanket promotions – but we realised the world of print was changing to short run, high impact, even personalised print solutions that could be turned around quickly.
This approach earned us “Runner Up” to PrintWeek’s Digital Printer of the Year Award within our first year of trading, such was our impact in this marketplace.