Not prepared to follow but instead challenge their rules of what was the norm, these characters rewrote the rules of how things should be done and in doing so set new standards for others to achieve, aspire to or emulate.
This was their way, the only way... the Absolute way!

Vivienne Westwood
Radical pioneer of punk, Vivienne Westwood's anti fashion spat in the face of convention her clothes often criticised as being perverse, irrelevant, and unwearable whilst others hailed her creations as brilliant, subversive, and incredibly influential. The designer’s designer she is unquestionably among the most important fashion designers of the late 20th century and beyond.